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wwe-vert
  • Worked with Omniture consultants to overhaul WWE's implementation of Omniture SiteCatalyst.
  • Personally conducted deep-dive analysis into web analytics to develop and deliver full set of benchmarks and KPIs to track media popularity and effectiveness across the site.
  • Owned and ran toolset to gather and keep current on competitive set and SEO rankings, including Alexa, Neilsen NetRatings, and ComScore.
  • Managed SEO/SEM team responsible for search results, increasing site rank and AdWords budget.
  • Devised and documented all processes and procedures to support all website management functions.
sothebys-vert
  • Was principle program manager for implementation and roll-out of new client portal.
  • Analytics, management reporting, ownership of all vendor contracts to support web, e-marketing effort and eCRM effort
  • Reorganized, trained and managed web team comprise of 7 cross-functional personnel across two continents.
  • Documented all procedures to hand-off leadership function to mid-level manager
msa-vert
  • Early, pre-IPO employee at Avenue A/AtlasDMT, responsible for extending web analytics capabilities to wireless devices and interactive television.
  • Responsible for detailed product specifications, roadmaps, and articulation of positioning within competitive landscape.
  • Maintained marketing survey analysis on current capabilities vs competing  offerings (eg. DoubleClick Dart)
  • Represented IT and Software Development in Sr. Executive Level Privacy Steering Committee
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